I am Umut Deniz, an accomplished executive with over two decades of experience in sales, marketing, and customer engagement across diverse industries, including banking, fintech, telecommunications, and e-commerce. Throughout my career, I have led global teams across Europe, APAC, and MENA, driving business transformation and implementing growth strategies in complex, multinational environments.
My professional journey includes senior leadership roles such as Global Head of Personal Banking at HSBC, where I developed a comprehensive segment strategy and value proposition for 87% of the bank’s customer base, alongside designing a segment-level P&L framework and spearheading financial literacy initiatives. At Home Credit International, as Global Head of Customer Engagement & Value Management, I shaped customer strategy across eight countries, achieving a 50% uplift in sales conversions and significant improvements in Net Promoter Scores through innovative governance models and customer experience programs.
I bring a proven track record of managing P&L responsibilities, delivering measurable improvements in revenue, customer retention, and market share. My expertise spans customer strategy, digital transformation, and data-driven decision-making, enabling me to design and execute initiatives that enhance customer experience and drive sustainable growth. This is complemented by my experience in building digitally orchestrated sales models and optimizing e-commerce platforms, reflecting the increasing importance of digital expertise in today’s business landscape.
As a non-executive board member, I offer strategic insight drawn from my diverse industry background, a governance perspective honed through developing operating models and frameworks, and the ability to navigate dynamic markets. My academic foundation—a Master’s in Business Information Systems from Bosphorus University and a Bachelor’s in Mathematics with a minor in Economics from Middle East Technical University—equips me with strong analytical and business acumen.
I am eager to contribute my skills and experience to provide strategic guidance and oversight, supporting the long-term success of your organization.